China Beer Market Insights 2011

Report Summary

Synopsis

Detailed market research report on the China beer industry

Summary

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Scope

• Analysis on China beer industry structure
• Brand volumes by prices segment and alcoholic strength
• Consumption volume by pack mix
• Profiles of trade mark owners and local operators

Reasons To Buy

• The 2011 China Beer Market Insights report is a high level market research report on the China beer industry.
• Published by Canadean, this 207 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
• The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
• Ideal for benchmarking total market vs retail audit and other data.
• Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
• Data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights

• Market background including legislation and taxation tables
• Market update including current and emerging trends
• Industry structure including leading brewers/importers
• Brand analysis including new products activity in 2010
• Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
• Domestic and imported brand volumes
• Company volumes
• Company profiles
• Distribution channel analysis (on- vs off-premise)
• Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
• Trade margin build-up model
• Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Table of Contents

Canadean China Beer Market Insights Report 2011
 
Executive Summary
 
Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.1.2 – Population By Province/Region, 2006-2009
Table 1.2 – Economic Indicators, 2002-2012F
Table 1.3.A – Average Monthly Temperatures (Beijing) 2005-2009
Table 1.3.B – Average Monthly Temperatures (Chendu) 2005-2009
Table 1.3.C – Average Monthly Temperatures (Guangzhou) 2005-2009
Table 1.3.D – Average Monthly Temperatures (Shanghai) 2005-2009
Table 1.3.E – Average Monthly Temperatures (Shenyang) 2005-2009
Table 1.3.F – Average Monthly Temperatures (Tianjin) 2005-2009
Table 1.3.G – Average Monthly Temperatures (Wuhan) 2005-2009

LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2010
 
Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International
 
Section 3 Market Update

MARKET UPDATE
Key Facts

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation

BRANDS
Top Ten Beer Brands, Volume, 2008-2010
Top Ten International Premium and Superpremium Beer Brands - Volume, 2008-2010
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity

INDUSTRY STRUCTURE
Chart – Leading Brewers/Importers, 2010
Brewers

PACKAGING
Chart – Consumption by Pack Material/Type, 2010
Packaging Trends

CHANNEL ANALYSIS
Chart – Distribution by Channel, 2010
Chart – Consumption by Price Segment, 2010
Market Valuation and Pricing
Table – Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2006-2010
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2006-2010
Table 3.7 – Leading Retail Groups for Beer, 2010
Table 3.8.A – Leading Distributors/Drinks Wholesalers, 2010
Table 3.8.B – Leading Beer Importers, 2010
Table 3.9 – Trade Margin Build-Up Model, 2010
Table 3.10 – Beer Consumption by Region/Province, 2006-2010
Table 3.10.1 – Selected Consumer Beer Prices, East Region – Off-Premise, 2009-2011
Table 3.10.2 – Selected Consumer Beer Prices, North Region – Off-Premise, 2009-2011
Table 3.10.3 – Selected Consumer Beer Prices, South Region – Off-Premise, 2009-2011
Table 3.10.4 – Selected Consumer Beer Prices, West Region – Off-Premise, 2009-2011
Table 3.10.5 – Selected Consumer Beer Prices, East Region – On-Premise, 2009-2011
Table 3.10.6 – Selected Consumer Beer Prices, North Region – On-Premise, 2009-2011
Table 3.10.7 – Selected Consumer Beer Prices, South Region – On-Premise, 2009-2011
Table 3.10.8 – Selected Consumer Beer Prices, West Region – On-Premise, 2009-2011

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, Volume, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 2000-2011F
Beer Foreign Trade by Country (Imports), 2007-2011F
Beer Foreign Trade by Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segmentation, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Beer Imported Brands by Origin, 2006-2010
Beer Licensed Brands, 2006-2010
Beer Private Label Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2007-2011F
Beer Distribution by On vs Off Premise, 2007-2011F
 
Section 4 Brewer Profiles

BREWER PROFILES

ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Anheuser-Busch InBev China Production History, 000s HL, 2009-2010
Table – Anheuser-Busch Asia Production History, 000s HL, 2006-2008
Table – InBev China Production History, 000s HL, 2006-2008
Table – Breweries, Capacity, 000s HL
Table – Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table – AB-InBev China Investment Co Ltd Brand Volumes, 2009-2010
Table – Anheuser-Busch Asia Brand Volumes, 2006-2008
Table – InBev China Brand Volumes, 2006-2008

HENAN AOKE GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Henan Aoke Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Henan Aoke Full Brand List, ABV%, Pack Type
Table – Henan Aoke Brewery Co Ltd Brand Volumes, 2006-2010

ASAHI
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Asahi Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table - Asahi Full Brand List, ABV%, Pack Type
Table – Asahi Breweries Brand Volumes, 2006-2010

ASIA BREWERY INC
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Asia Brewery Production History, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Asia Brewery Full Brand List, ABV%, Pack Type
Table – Asia Brewery China Brand Volumes, 2006-2010

CARLSBERG
Ownership/Shareholders
Company History
Strategic Information
Table – Carlsberg Subsidiaries/Affiliates
Company Data
Table - Carlsberg Production History, 2006-2010
Table – Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table – Carlsberg China Brand Volumes, 2006-2010

CHONGQING BREWERY GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Chongqing Brewery Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Chongqing Brewery Full Brand List, ABV%, Pack Type

CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – CSRB Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – CSRB Full Brand List, ABV%, Pack Type
Table – China Resources Snow Breweries Ltd Brand Volumes, 2006-2010

GINSBER BEER CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Ginsber Beer Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Ginsber Beer Full Brand List, ABV%, Pack Type
Table – Ginsber Brewery Brand Volumes, 2006-2010

GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Guangdong Brewery Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Guangdong Brewery Full Brand List, ABV%, Pack Type
Table – Guangdong Brewery Brand Volumes, 2006-2010

HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Heineken Asia Pacific Breweries Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table – Heineken Asia Pacific Breweries China Brand Volumes, 2006-2010

HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Henan Jinxing Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Henan Jinxing Full Brand List, ABV%, Pack Type
Table – Henan Jinxing Brewery Brand Volumes, 2006-2010

KIRIN CHINA CO LTD
Company History
Strategic Information
Company Data
Table – Kirin Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Kirin Full Brand List, ABV%, Pack Type
Table – Kirin China Brand Volumes, 2006-2010

HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Hebei Lanbei Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Hebei Lanbei Full Brand List, ABV%, Pack Type
Table – Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2006-2010

YUNNAN LANCANGJIANG BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Yunnan Lancangjiang Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Yunnan Lancangjiang Full Brand List, ABV%, Pack Type
Table – Yunnan Lancangjiang Brewery Brand Volumes, 2006-2010

SHANDONG NEW IMMENSE BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Shandong New Immense Brewery Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Shandong New Immense Brewery Full Brand List, ABV%, Pack Type
Table – Shandong New Immense Brewery Brand Volumes, 2006-2010

SAN MIGUEL
Ownership/Shareholders