Estonia Beer Market Insights 2011

Report Summary

Synopsis

Detailed market research report on the Estonia beer industry.

Summary

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Scope

• Analysis on Estonia beer industry structure
• Brand volumes by prices segment and alcoholic strength
• Consumption volume by pack mix
• Profiles of trade mark owners and local operators

Reasons To Buy

• The 2011 Estonia Beer Market Insights report is a high level market research report on the Estonia beer industry.
• Published by Canadean, this 75 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
• The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
• Ideal for benchmarking total market vs retail audit and other data.
• Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
• Data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights

• Market background including legislation and taxation tables
• Market update including current and emerging trends
• Industry structure including leading brewers/importers
• Brand analysis including new products activity in 2010
• Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
• Domestic and imported brand volumes
• Company volumes
• Company profiles
• Distribution channel analysis (on- vs off-premise)
• Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
• Trade margin build-up model
• Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Table of Contents

Canadean Estonia Beer Market Insights Report 2011
 
Executive Summary
 
Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.1.2 – East Europe Population Size and Growth, 2001-2011F
Table 1.2 – Economic Indicators, 2002-2012F
Table 1.3 – Average Monthly Temperatures (Tallinn) 2005-2009
Table 1.4.1 – East Europe Beverage Consumption Per Capita, Litres Per Capita, 2001-2011F
Table 1.4.2 – East Europe Beverage Consumption Per Capita, % Share, 2001-2011F
Table 1.4.3 – East Europe Beverage Consumption Per Capita, Growth, 2001-2011F

LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @5% Abv, 2010
 
Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International
 
Section 3 Market Update

MARKET UPDATE
Key Facts

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation

BRANDS
Table – Top Ten Beer Brands, Volume, 2008-2010
Table – Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010
Table – Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2010

INDUSTRY STRUCTURE
Chart – Leading Brewers/Importers, 2010
Brewers

PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2010
Packaging Trends

CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2010
Chart – Beer Consumption by Price Segment, 2010
Market Valuation and Pricing
Table - Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe For Beer – Number/% Share, 2007-2010
Table 3.5.1 – Leading Retail Groups For Beer – Number/% Share, 2007-2010
Table 3.5.2 – Leading Retail Groups For Beer – Turnover (EUR bn)/% Share, 2008-2010
Table 3.7.3 – Leading Retail Groups for Beer – Owner/Outlet 2010
Table 3.8 – Leading Importers and Distributors, 2010
Table 3.9   – Trade Margin Build-Up Model, 2010
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2009-2011
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2009-2011

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, Volume, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 2000-2011F
Beer Imports by Main Country, 2007-2011F
Beer Exports by Main Country, 2007-2011F
Beer Market Valuation, 2009-2011F
Beer Consumption by Type – Local Definition, 2007-2011F
Beer Consumption by Type – Standard Price Segmentation, 2007-2011F
Beer Consumption by Type – Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Type – Geographic Scope, 2007-2011F
All Trademarks by Local Operator, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segmentation, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Imported Beer Brands by Origin, 2006-2010
Licensed Beer Brands, 2006-2010
Beer Private Label Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Type/Size, 2007-2011F
Beer Distribution by Channel – Off-Premise v On-Premise, 2007-2011F
 
Section 4 Brewer Profiles

BREWER PROFILES

A. LE COQ AS (OLVI)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – A. Le Coq Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table -  A. Le Coq Full Brand List, ABV%, Pack Type
Table – A. Le Coq Brand Volumes, 2006-2010

SAKU OLLETEHASE AS (CARLSBERG)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Saku Olletehase AS Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table -  Saku Olletehase AS Full Brand List, ABV%, Pack Type
Table – Saku Brand Volumes, 2006-2010

VIRU OLU AS (HARBOES)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Viru Olu Production History, 000s HL, 2006-2010
Chart – Breweries, Capacity, 000s HL
Chart -  Viru Olu Full Brand List, ABV%, Pack Type
Chart – Viru Olu Brand Volumes, 2006-2010
 
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map