World Power Lawn & Garden Equipment

Report Summary

World demand to rise 4.8% annually through 2015

Worldwide power lawn and garden equipment demand is forecast to rise 4.8 percent yearly to $18.9 billion in 2015. Overall growth in equipment sales will be promoted by an improvement in housing activity in the key US and West European markets. While industry sales will post a strong rebound through 2015, longerterm growth will be more moderate due to slowing product pricing gains and declining opportunities in some key commercial markets, particularly golf courses. Opportunities will exist in the golf industry outside the US, as participation rates are expected to rise due to rising standards of living and a continued emphasis on golf tourism.

US market to provide best growth opportunities

Despite a sluggish outlook in the shorter term, the bedrock US market will provide the best opportunities, accounting for 60 percent of the additional demand generated through 2015. North America and Western Europe will continue to be the dominant markets, together comprising over 85 percent of demand in 2015. Consumers in these developed nations have high per capita income levels, which allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world’s golf courses, which are major consumers of power lawn and garden equipment.

Lawnmowers to remain largest product segment

Among product groups, lawnmowers will continue to comprise the largest percentage of sales. Demand for lawnmowers will benefit from the upturn in new housing units in the key US and West European markets. Turf and grounds equipment is expected to post gains, due to continuing growth in the number of professional landscapers in developed countries. Aging populations in the US and throughout Europe will boost this trend. Trimmers and edgers, like lawnmowers, will benefit from their widespread use in both residential and commercial markets.

Electric equipment to outpace gas-powered types

Among power sources, demand for electric lawn and garden equipment will grow at a faster pace than gaspowered types, spurred by gains for battery-powered electric equipment. Suppliers are promoting growth in this segment by incorporating more effective battery technologies into their products and introducing electric options into new product categories such as riding mowers. However, gasoline-powered equipment (including diesel engines) will continue to dominate industry sales by value, a reflection of their dominance in the key US market and within high value product categories.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
General
World Economic Outlook
Recent Economic Performance
Macroeconomic Outlook
Personal Income & Expenditure Trends
World Building Construction Expenditure Trends
World Demographic Outlook
Population
Urbanization Patterns
Household Formation Patterns
Lawn & Garden Equipment Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovation

III. SUPPLY & DEMAND
General
Regional Overview
Demand
Production
International Trade
Demand by Product
Lawnmowers
Turf & Grounds Equipment
Trimmers & Edgers
Other Equipment
Parts & Attachments
Demand by Power Source
Gasoline-Powered Equipment
Electric Equipment
Demand by Market
Residential
Commercial

IV. NORTH AMERICA
General
United States
Canada
Mexico

V. WESTERN EUROPE
General
Belgium
France
Germany
Italy
Netherlands
Spain
Sweden
United Kingdom
Other Western Europe

VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
New Zealand
South Korea
Other Asia/Pacific

VII. OTHER REGIONS
Central & South America
Brazil
Other Central & South America
Eastern Europe
Hungary
Poland
Russia
Other Eastern Europe
Africa/Mideast

VIII. INDUSTRY STRUCTURE
General
Industry Composition & Market Share
Product Development & Manufacturing
Engine Production
Marketing
Distribution
Financial Requirements
Mergers, Acquisitions, & Industry Restructuring
Cooperative Agreements
Company Profiles
Alamo Group Incorporated
Ariens Company
Bad Boy Incorporated
Blount International Incorporated
BlueBird International, see Husqvarna
Bomford, see Alamo Group
Bosch (Robert) GmbH
Briggs & Stratton Corporation
Bush Hog, see Alamo Group
China Changchun CHANLIN Group Company Limited
Cifarelli SpA
Country Home Products Incorporated
Dana Holding Corporation
Deere & Company
DR Power Equipment, see Country Home Products
Draper Tools Limited
Eastman Industries
Echo, see Yamabiko
Emak Group
Excel Industries Incorporated
Exmark Manufacturing, see Toro
Faucheux, see Alamo Group
Fuji Heavy Industries Limited
Global Garden Products Group
Grasshopper, see Moridge Manufacturing
Greenman Machinery Company
GWA International Limited
Hayter, see Toro
Henke Manufacturing, see Alamo Group
Herschel-Adams, see Alamo Group
Homelite Consumer Products, see Techtronic Industries
Honda Motor Company Limited
Husqvarna AB
Jacobsen, see Textron
Jiangsu Linhai Group
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited
Kee Mowers, see Ariens
Kingfisher plc
Kmart, see Sears Holdings
Kohler Company
Kubota Corporation
Lawn-Boy, see Toro
Liaocheng Changchi Gardening & Horticulture Machinery Company Limited
Makita Corporation
Marunaka Limited
Maruyama Manufacturing Company Incorporated
Masport NZ Limited
McConnel, see Alamo Group
McLane Manufacturing Incorporated
Metalcraft of Mayville Incorporated
Moridge Manufacturing Incorporated
MTD Products Incorporated
RedMax, see Husqvarna
Rhino, see Alamo Group
Robin America, see Fuji Heavy Industries
Rousseau, see Alamo Group
Rover Mower, see MTD Products
Scag Power Equipment, see Metalcraft of Mayville
Schulte Industries, see Alamo Group
Sears Holdings Corporation
Shandong Huasheng Zhongtian Machinery Group Company Limited
Shenyang Hejin Holding Investment Company Limited
SMA, see Alamo Group
Spearhead Machinery, see Alamo Group
SpeeCo, see Blount International
Stanley Black & Decker Incorporated
STIHL Holding AG & Company KG
Techtronic Industries Company Limited
Textron Incorporated
Tiger, see Alamo Group
Toro Company
Twose of Tiverton, see Alamo Group
TYCROP Manufacturing, see Toro
USPraxis, see Toro
Viking, see STIHL
Yamabiko Corporation
Yangzhou Weibang Garden Machine Company Limited
Yazoo/Kees, see Husqvarna
Zhejiang Kangli Industrial & Trading Company Limited

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table

SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product by Region
2 World Per Capita GDP by Region
3 World Building Construction Expenditures by Region
4 World Population by Region
5 World Urban Population by Region
6 Number of Households by Region

SECTION III -- SUPPLY & DEMAND
1 Power Lawn & Garden Equipment Demand by Region
2 World Power Lawn & Garden Equipment Shipments by Region
3 World Power Lawn & Garden Equipment Net Exports by Region
4 Power Lawn & Garden Equipment Demand by Type
5 World Lawnmower Demand by Region
6 World Turf & Grounds Equipment Demand by Region
7 World Trimmer & Edger Demand by Region
8 World Other Power Lawn & Garden Equipment Demand by Region
9 World Parts & Attachments Demand by Region
10 Power Lawn & Garden Equipment Demand by Power Source
11 World Gasoline-Powered Equipment Demand by Region
12 Electric & Other Power Lawn & Garden Equipment Demand by Region
13 World Power Lawn & Garden Equipment Demand by Market
14 World Residential Power Lawn & Garden Equipment Demand by Region
15 World Commercial Power Lawn & Garden Equipment Demand by Region

SECTION IV -- NORTH AMERICA
1 North America: Power Lawn & Garden Equipment Supply & Demand
2 North America: Power Lawn & Garden Equipment Demand by Type & Market
3 United States: Power Lawn & Garden Equipment Supply & Demand
4 United States: Power Lawn & Garden Equipment Demand by Type & Market
5 Canada: Power Lawn & Garden Equipment Supply & Demand
6 Canada: Power Lawn & Garden Equipment Demand by Type & Market
7 Mexico: Power Lawn & Garden Equipment Supply & Demand
8 Mexico: Power Lawn & Garden Equipment Demand by Type & Market

SECTION V -- WESTERN EUROPE
1 Western Europe: Power Lawn & Garden Equipment Supply & Demand
2 Western Europe: Power Lawn & Garden Equipment Demand by Type & Market
3 Belgium: Power Lawn & Garden Equipment Supply & Demand
4 Belgium: Power Lawn & Garden Equipment Demand by Type & Market
5 France: Power Lawn & Garden Equipment Supply & Demand
6 France: Power Lawn & Garden Equipment Demand by Type & Market
7 Germany: Power Lawn & Garden Equipment Supply & Demand
8 Germany: Power Lawn & Garden Equipment Demand by Type & Market
9 Italy: Power Lawn & Garden Equipment Supply & Demand
10 Italy: Power Lawn & Garden Equipment Demand by Type & Market
11 Netherlands: Power Lawn & Garden Equipment Supply & Demand
12 Netherlands: Power Lawn & Garden Equipment Demand by Type & Market
13 Spain: Power Lawn & Garden Equipment Supply & Demand
14 Spain: Power Lawn & Garden Equipment Demand by Type & Market
15 Sweden: Power Lawn & Garden Equipment Supply & Demand
16 Sweden: Power Lawn & Garden Equipment Demand by Type & Market
17 United Kingdom: Power Lawn & Garden Equipment Supply & Demand
18 United Kingdom: Power Lawn & Garden Equipment Demand by Type & Market
19 Other Western Europe: Power Lawn & Garden Equipment Supply & Demand
20 Other Western Europe: Power Lawn & Garden Demand by Type & Market

SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand
2 Asia/Pacific: Power Lawn & Garden Equipment Demand by Type & Market
3 Australia: Power Lawn & Garden Equipment Supply & Demand
4 Australia: Power Lawn & Garden Equipment Demand by Type & Market
5 China: Power Lawn & Garden Equipment Supply & Demand
6 China: Power Lawn & Garden Equipment Demand by Type & Market
7 India: Power Lawn & Garden Equipment Supply & Demand
8 India: Power Lawn & Garden Equipment Demand by Type & Market
9 Indonesia: Power Lawn & Garden Equipment Supply & Demand
10 Indonesia: Power Lawn & Garden Equipment Demand by Type & Market
11 Japan: Power Lawn & Garden Equipment Supply & Demand
12 Japan: Power Lawn & Garden Equipment Demand by Type & Market
13 New Zealand: Power Lawn & Garden Equipment Supply & Demand
14 New Zealand: Power Lawn & Garden Equipment Demand by Type & Market
15 South Korea: Power Lawn & Garden Equipment Supply & Demand
16 South Korea: Power Lawn & Garden Equipment Demand by Type & Market
17 Other Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand
18 Other Asia/Pacific: Power Lawn & Garden Equipment Demand by Type & Market

SECTION VII -- OTHER REGIONS
1 Central & South America: Power Lawn & Garden Equipment Supply & Demand
2 Central & South America: Power Lawn & Garden Equipment Demand by Type & Market
3 Brazil: Power Lawn & Garden Equipment Supply & Demand
4 Brazil: Power Lawn & Garden Equipment Demand by Type & Market
5 Other Central & South America: Power Lawn & Garden Equipment Supply & Demand
6 Other Central & South America: Power Lawn & Garden Equipment Demand by Type & Market
7 Eastern Europe: Power Lawn & Garden Equipment Supply & Demand
8 Eastern Europe: Power Lawn & Garden Equipment Demand by Type & Market
9 Hungary: Power Lawn & Garden Equipment Supply & Demand
10 Hungary: Power Lawn & Garden Equipment Demand by Type & Market
11 Poland: Power Lawn & Garden Equipment Supply & Demand
12 Poland: Power Lawn & Garden Equipment Demand by Type & Market
13 Russia: Power Lawn & Garden Equipment Supply & Demand
14 Russia: Power Lawn & Garden Equipment Demand by Type & Market
15 Other Eastern Europe: Power Lawn & Garden Equipment Supply & Demand
16 Other Eastern Europe: Power Lawn Garden Equipment Demand by Type & Market
17 Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand
18 Africa/Mideast: Power Lawn & Garden Equipment Demand by Type & market

SECTION VIII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Selected Companies, 2010
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Power Lawn & Garden Equipment Pricing Deflators, 2000-2020

SECTION III -- SUPPLY & DEMAND
1 Power Lawn & Garden Equipment Demand by Region, 2010
2 Power Lawn & Garden Equipment Shipments by Region, 2010

SECTION IV -- NORTH AMERICA
1 North America: Power Lawn & Garden Equipment Demand by Country, 2010

SECTION V -- WESTERN EUROPE
1 Western Europe: Power Lawn & Garden Equipment Demand by Country, 2010

SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden Equipment Demand by Country, 2010

SECTION VIII -- INDUSTRY STRUCTURE
1 World Power Lawn & Garden Equipment Market Share, 2010