Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022

Published: December 2017
No. of Pages: 132
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Increasing competition among online businesses, growing deployment of public Wi-Fi across physical venues, and penetration of smartphone devices are driving the Wi-Fi analytics market growth.

The Wi-Fi analytics market is expected to grow from USD 2.94 billion in 2017 to USD 10.72 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. The market growth is driven by the increasing deployment of public Wi-Fi across physical venues. On the other hand, government regulations and policies are one of the factors restraining the growth of the Wi-Fi analytics market.

“Retail vertical is expected to grow at the highest CAGR during the forecast period.”

E Commerce businesses use online marketing analytics to monitor customer navigation data through their websites. This data is used to yield insights and make decisions to increase the business revenue. Therefore, in-store customer analytics is gaining importance among the brick-and-mortar retailers to collect data about the customers’ buying behavior for gaining insights that can help stores offer customers a better experience and increase the turnover.

“Wi-Fi analytics solutions segment is expected to have the larger market size during the forecast period.”

The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses. Deploying Wi-Fi analytics solutions empowers the physical space of the businesses with the Wi-Fi technology and data analytics.

The solutions segment consists of Wi-Fi based location analytics solutions and Wi-Fi based Indoor Positioning System (IPS). Deployed on-premises or on the public/private cloud, these solutions integrate Wi-Fi with the intelligent data analytics technology.

“Asia Pacific (APAC) is expected to witness the highest CAGR during the forecast period.”

The APAC region is expected to gain a major traction in the Wi-Fi analytics market during the forecast period. The region has the presence of several creditable industries, which are adopting Wi-Fi analytics. In the countries in APAC region such as Australia and China, brick-and-mortar businesses continue to adopt Wi-Fi analytics solutions to gain a competitive advantage over other e Commerce giants, by leveraging Wi-Fi to boost their marketing capabilities.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below:

  • By Company Type: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%
  • By Designation: C-Level – 57%, Director Level – 36%, and Others – 7%
  • By Region: North America – 42%, Europe – 34%, APAC – 24%

The Wi-Fi analytics ecosystem comprises vendors such as Cisco Systems (US), Skyfii Limited (Australia), Purple (England), July Systems(US), Zebra Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US).

Research Coverage

The report includes in-depth competitive analysis of these key players in the Wi-Fi analytics market, along with the company profiles, recent developments, and key market strategies. The research report segments the Wi-Fi analytics market by component (solutions and services), deployment type (on-premises and cloud), application, location type, vertical, and region.

Reasons to Buy the Report

The Wi-Fi analytics market has been segmented on the basis components (solutions and services), deployment types (on-premises and cloud), applications, location types, verticals, and regions. The report will help market leaders/new entrants in this market in the following ways:

  • The report segments the Wi-Fi analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various verticals and regions.
  • The report helps stakeholders understand the pulse of the market and provides information on the key market drivers, restraints, challenges, and opportunities.
  • This report helps stakeholders in better understanding their competitors and gaining more insights to improve the position of their businesses. There is a separate section on the competitive landscape, which includes the competitor ecosystem, and mergers and acquisitions. Besides, the company profiles of 10 players, offering services in this market have been provided. In this section, the market internals have been provided that can put the stakeholders ahead of their competitors.

Published By: MarketsandMarkets
Product Code: MarketsandMarkets1244

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