Top Growth Opportunities: Confectionery in Poland

Published: November 2017
No. of Pages: 105
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Top Growth Opportunities: Confectionery in Poland

Summary

Poland ranks fifth among the top 10 countries in terms of per capita expenditure (in US dollar terms). The per capita expenditure on confectionery products in US dollar terms declined at a CAGR of more than -1% in the last five years. However, it is expected to rebound and grow at a CAGR of about 6% during 2016-2021. Moreover, Polish consumers are willing to experiment with novel products that come in new flavors such as savory and spicy. Consequently, the confectionery market in Poland offers good opportunities and is clearly a long-term market.

Polish confectionery market declined at a CAGR of about 1% during 2011-2016 to just above US$2.5 Billion in 2016. Rising disposable incomes, supported by an improving economy, is prompting Polish consumers to spend more on high quality novel products and to indulge in treats more frequently, which is driving the consumption of confectionery products. Consequently, the market is forecast to grow at a CAGR of about 6% during 2016-2021 to reach about US$3.3 Billion by 2021.

Chocolate, the most valued category is expected to register the fastest growth at a CAGR of well over 6% during 2016-2021. It is followed by sugar confectionery, which is forecast to grow at a CAGR of about 4% during the same period. On the other hand, gum, the least valued category, is expected to grow at a CAGR of almost 4% during 2016-2021.

Hypermarkets & supermarkets is the leading distribution channel for confectionery goods in Poland. This indicates that Polish consumers tend to purchase confectionery as part of their household shopping.

The report "Top Growth Opportunities: Confectionery in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in France through our detailed and robust data, expert insight, and case studies.

In depth, this report provides the following -
- Key consumer demographic groups driving consumption within the France market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
- A study of market value and volumes over 2011-2016 for France, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and regional product innovation targeting key consumer needs.

Companies mentioned in this report: Mars, Mondelez International, Colian S.A, E.Wedel, Zabka, Biedronka

Scope

- Poland ranks fifth among the top 10 countries in terms of per capita expenditure (in US dollar terms)
- The Polish confectionery market declined at a CAGR of 1.2% during 2011-2016 from US$2,662.6 million in 2011 to US$2,504.4 million in 2016.However, it is expected to register growth at a CAGR of 5.9% during 2016-2021 to reach US$3,334.6 million by 2021
- An improving economy and subsequent rise in disposable incomes, supported by low production costs, are driving the demand for confectionery products in Poland
- Moreover, Polish consumers are willing to experiment with novel products that come in new flavors such as savory and spicy. Consequently, the confectionery market in Poland offers good opportunities and is clearly a long-term market
- Increase in Poland’s aging population driven by growing life expectancies and declining birth rates is fuelling NPD in healthier confectionery alternatives within the market.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's confectionery consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Published By: GlobalData
Product Code: GlobalData41776


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