Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Published: October 2017
No. of Pages: 100
    ReportsandReports

Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Latin American wine sector holds a comparatively lower market share compared to the other leading regions in the global wine market. In value terms, the Latin American wine sector is expected to grow at a CAGR of 1.8%. In volume terms, the sector is expected to grow at a CAGR of 0.3%. A large middle income population and the projected economic improvement in the region will continue to drive demand for wine in Latin America.

Still wine is the largest market in value terms, and is expected to register the fastest value growth during the forecast period. Still wine is also the largest market in volume terms with a value share of 89% in 2016. The fortified wine market is forecast to be the fastest growing market in volume terms, registering a CAGR of 3.8% during the forecast period.

Brazil is the leading market in value terms, while Argentina is the largest market in volume terms. In terms of both value and volume growth, Peru wine sector is forecast to grow at the fastest CAGR of 7.4% and 5.8%, respectively.

Food & drinks specialists is the most popular channel for wine in Latin America, accounting for 38.7% of the overall sales, followed by hypermarkets and supermarkets with a 29.5% share. Food & drinks specialist’s stores have well-informed staff that maintains product knowledge. Since the vineyards and their manufacturers hold heritage and specialty in every variety they produce, consumers like to have background knowledge before making a purchase. The sellers are well aware of the history and make of the wine, enhancing the overall purchasing experience of the consumer from the store.

The report "Opportunities in the Latin America Wine Sector", brings together multiple data sources to provide a comprehensive overview of the Latin America wine sector.

In particular, this report provides the following -
- Market overview: Includes sector size, market size and growth analysis by markets.
- Change in consumption: Provides a shift in the consumption of Wine by markets across different countries in the Latin American region.
- High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
- Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the Latin American wine sector in 2016. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores and others that include - cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and general retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package material, pack type, closure type and primary outer type based on the volume sales (by pack units) of wine.

Companies mentioned in this report: fecovita coop ltda, grupo penaflor sa, Viña Concha Y Toro S.A., Santa Rita Vineyards, rpb sa, Cooperativa Vinicola Aurora Ltda, Valentin Bianchi, Misiones De Rengo, Pernod Ricard SA, Viña San Pedro Tarapacá S.A., Bodega Suter, Molinos Rio de la Plata S.A., Trapiche Argentina, bodegas y vinedos lopez sa, Casa Di Conti Ltda.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American wine sector. It includes analysis on the following:
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of wine by markets across the key countries in the Latin American region.
- High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of Private Label products in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for wine across the key countries in the Latin American region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of wine.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Published By: GlobalData
Product Code: GlobalData41572


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