The Digital service opportunities in the Middle East and North Africa: trends and forecasts 2017–2022

Published: October 2017
No. of Pages: 13
Single User License: US $ 7999

"These digital service opportunities could represent USD441 million of revenue in the Middle East and North Africa in 2022 – equivalent to 0.9% of our core mobile service revenue forecast for the region."

The Middle East and North Africa is one of the most rapidly-growing regions worldwide for operators’ digital services. Revenue from the digital services forecast is expected to grow at a CAGR of 23% between 2017 and 2022, but this revenue is not guaranteed. Operators need to take firm steps to establish themselves in these services’ value chains, such as investing heavily to outcompete incumbent players (for example banks for financial services or regional ecommerce leaders).

This report provides:

  • regional revenue forecasts for the following vertical markets in the Middle East and North Africa:
    • mobile money and payments
    • digital advertising
    • mobile commerce
    • mobile identity management
  • an estimate of the revenue that operators could accrue from each of these verticals in the Middle East and North Africa
  • analysis of key trends in each vertical market in the Middle East and North Africa
  • discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in the Middle East and North Africa
  • data on the forecast regional revenue for each of the four digital services markets.

Published By: Analysys Mason
Product Code: Analysys Mason146

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