Trends and Opportunities in the Turkish Packaging Industry: Analysis of changing packaging trends in the Food, Cosmetics and Toiletries, Beverages and Other Industries

Published: September 2017
No. of Pages: 148
    ReportsandReports

Turkish packaging industry is set to grow from 52,789.6 Million units in 2016 to 59,584.8 Million units in 2021, registering a CAGR of 2.5% during 2016-2021. Growing use of small and convenient packs has significantly driven the consumption of various pack materials especially Flexible Packaging and Rigid Plastics. Furthermore, growing internet penetration and online retailing has led to rise in demand for lighter, strong and easy to stack pack material as a measure to reduce transportation cost and add convenience to it.

During 2016-2021, food and soft drinks are estimated to be the highest market share gainers in terms of packaging units, with a reported share growth of 1.1% each. Further, the introduction of innovative pack formats in food and beverages with improved benefits such as anti-microbial properties and mechanical strength, ultimately helping to maintain product freshness over a longer period, is driving the consumption of packaged products in these two industries.

Rigid metal held the lowest market share of 5.4% in 2016, forecast to reach 3,471.2 Million units by 2021. With a small consumption base, this packaging material is estimated to register the fastest CAGR of 3.9%, attributed to growing preference for single-serve metallic cans over glass bottles, especially within non-alcoholic beverage products such as carbonated drinks. Furthermore, in view of the rising number of employed women, and there being less time to prepare meals from scratch in Turkish families, the popularity of canned foods such as fish & seafood, meat and fruit & vegetables is increasing.

Flexible packages being the leading pack material occupied a market share of 33.7% in 2016 accounting for 17,813.7 Million units in 2016, forecast to reach 20,322.3 Million units by 2021 growing at a CAGR of 2.7% during 2016-2021. The uptake of pack material is mostly seen within Food industry and Household Care industries with 89.1% and 4.6% market share in 2016.

Paper & Board packages accounted for a pack share of 23.5% in 2016. It is forecast to register a CAGR of 0.3% during 2016-2021.

The report "Trends and Opportunities in the Turkish Packaging Industry" provides a comprehensive overview of the Packaging industry in Turkey.

In particular, this report provides the following analysis -

  • Provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share and growth rates during 2011-2021.
  • Provides an overview of the shift in the utilization of various packaging materials across sectors during 2016-2021.
  • Includes data and analysis - number of units (Millions), volumes (Million kg/lit/units), growth rates - for five packaging types viz. Rigid Plastics, Rigid Metal, Glass, Paper & Board, Flexible Packaging and Others (other than the afore mentioned five types) during 2016-2021.
  • Provides an understanding of the ongoing packaging trends in the country - convenience, affordability, multi-packs, eco-friendly etc.- across the five packaging materials. The report also provides a view into the future prospects of the packaging industry.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Packaging industry in Turkey, as part of our coverage of the industry across 20 countries. It includes analysis on the following -

  • Market Overview: Provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share and growth rates during 2011-2021
  • Growth in use of Pack Material by Sector: Provides an overview of the shift in the utilization of various packaging materials across sectors during 2016-2021
  • Key Packaging Materials: Includes data and analysis - number of units (Millions), volumes (Million kg/lit/units), growth rates - for five packaging types viz. Rigid Plastics, Rigid Metal, Glass, Paper & Board, Flexible Packaging and Others (other than the afore mentioned five types) during 2016-2021. It also covers:
  • Sub-material: Includes Aluminum, Aluminum foil/paper/plastic, Brick, Flexible Plastic, Gable Top, Glass, HDPE, Metal, Paper, Paper & Board, PET, Plastic, Ready Metal Trays, Shaped, Thin-Walled and Others
  • Container Type: Includes Aerosol, Jar, Can - Food, Bag/Sachet, Pouch, Tray, Tub, Carton, Film, Tin, Bottle, Box, Blister Pack, Foil, Wrapper, Clamshell, Tube, Can - Composite, Can - Drink, Other Line Items, Sleeve, Can - Paint, Keg/Drum, Cup, Bag-in-Box, Specialty Cosmetic Containers and Others
  • Closure Material: Includes Metal, natural, Plastic, Synthetic and Others
  • Closure Type: Includes Cap, Twist Off, Prize Off, Foil, Film, Screw Top, Stopper, Dispenser, Flip/Snap Top, Sports Cap, Plastic Tie, Crown, Lever Closure and Others
  • Outer Material: Includes Flexible, Paper & Board, Rigid Plastic and Others
  • Outer Type: Includes Box, Sleeve, Bag, Shrink Wrap, Blister Pack and Others
  • Trends, Case Studies and Future Outlook: Provides an understanding of the ongoing packaging trends in the country - convenience, affordability, multi-packs, eco-friendly etc.- across the five packaging materials. The report also provides a view into the future prospects of the packaging industry. The case studies in each packaging section gives a success example highlighting the packaging innovations, strategies and best practices

Reasons to buy

  • Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.
  • As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
  • The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market
  • The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2011-2021. Each packaging material has detailed data breakdown by packaging type, closure material, closure type, outer material, and outer type.

Published By: GlobalData
Product Code: GlobalData41456


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