Opportunities in the Eastern Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Published: September 2017
No. of Pages: 111
    ReportsandReports

Global savory snacks sector was valued at US$96,628.2 Million in 2016 and is forecast to record a CAGR of 6.0% during 2016-2021. The Eastern Europe savory snacks sector, with a share of 5.7% in 2016, represented the fourth largest in value terms. Led by strong growth in Russia (the largest market for savory snacks in the region), the region is forecasted to record a value CAGR of 5.8% during 2016-2021. Improving economies and falling unemployment rates remain pivotal to reviving the demand for savory snacks in Eastern Europe.

Processed snacks was the largest in the Eastern Europe savory snacks sector, accounting for 34.0% of the value share of overall sector in 2016, followed by potato chips with a value share of 29.2% in the same year. The region has a sizeable young consumer base that is willing to try new experiences, which is fueling the demand for these markets. At a country level, Russia dominated the regional market, accounting for a value share of 48.5% in 2016.

Eastern Europe health & wellness market stood at 2.8% of the overall savory snacks market) in 2016 and is forecast to increase to 2021 at a CAGR of 4.2%. This is largely driven by Poland and Russia, due to the growing demand for health centric products that come with low fat, low oil/ cholesterol claims. Among the high potential countries, Poland and Ukraine are forecast to grow by US$8.6 Million and US$4.7 Million respectively during the same period.

Hypermarkets & supermarkets is the most popular channel for savory snacks in the Eastern Europe region, accounting for 52.7% of the overall sales, followed by convenience stores with a 33.4% share. This is due to the large variety of products in terms of flavors, cuisines, and pack sizes, available in hypermarkets & supermarkets. Similar share patterns are witnessed across countries in the Eastern Europe region.

Overall, the savoury snacks sector in the Eastern Europe region is fragmented, with the top five brands - Lay's, Estrella, Cheetos, Chio, and Pringles- accounting for 19.8% of the market value in 2016.

The report "Opportunities in the Eastern Europe Savory Snacks Sector", brings together multiple data sources to provide a comprehensive overview of the Eastern Europe savory snacks sector.

Specifically, this report provides the following analysis -

  • Market overview: Includes sector size, market size and growth analysis by markets
  • Change in consumption: Provides a shift in the consumption of savory snacks by markets across different countries in the Eastern Europe region.
  • High potential countries: Provides Risk-Reward analysis of nine countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall savory snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of savory snacks in 2016. It also covers the market share of leading companies offering savory snacks with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the global savory snacks sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of savory snacks.

Companies mentioned in this report: Tresmontes Lucchetti, The Kellogg Company, Productos Yupi SAS, PepsiCo, Grupo Bimbo SAB de C.V., General Mills Inc., Conagra Foods Inc., Companhia Brasileira De Distribuicao, Comestibles Ricos S.A.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Savory Snacks sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Savory Snacks by markets across countries in the Eastern Europe region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.
  • Country analysis: Provides deep-dive analysis of the countries in the region covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe , besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Savory Snacks sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others that include - Cash & Carries & Warehouse Clubs and Others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Savory Snacks.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Published By: GlobalData
Product Code: GlobalData41357


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