Baby Care in Belgium

Report Summary

The main story in baby care in 2010 was the development of the ‘without’ trend – a buzz that came from websites, forums and TV broadcasts, particularly from France. Marketers also took note of growing concerns in magazines and Internet forums regarding the effects of parabens and other chemical ingredients. Holding a still modest presence in Belgium, brands such as Mixa (included in others) and Corrine de Farme exploited the latent distrust of Belgian mothers regarding possibly harmful products...

Euromonitor International's Baby Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Baby Care in Belgium
Euromonitor International
August 2011

List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data

Table 1 Sales of Baby Care by Category: Value 2005-2010

Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010

Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010

Table 4 Baby Care Company Shares 2006-2010

Table 5 Baby Care Brand Shares by GBN 2007-2010

Table 6 Baby Care Premium Brand Shares by GBN 2007-2010

Table 7 Baby Skin Care Brand Shares by GBN 2007-2010

Table 8 Baby Sun Care Brand Shares by GBN 2007-2010

Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015

Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015

Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015

Omega Pharma NV in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 1 Omega Pharma Belgium NV: Key Facts
Summary 2 Omega Pharma NV: Operational Indicators1
Company Background
Production
Summary 3 Omega Pharma Belgium NV: Production 2010
Competitive Positioning
Summary 4 Omega Pharma Belgium NV: Competitive Position 2010
Executive Summary
Moderate Growth Despite Encouraging Signs of Recovery
Success of Low-cost Brands
L'oréal the Undisputed Leader
Supermarkets Lead But Drugstores Enjoy Astonishing Breakthrough
Moderate Growth Expected Over Forecast Period
Key Trends and Developments
Belgian Consumers Remain Cautious in Spending
Manufacturers Pressurised by Emergence of Drugstores and Low-cost Brands
Major Players' Strategies To Overcome Possible Saturation
Natural Products Slowly Emerging From Niche Status
Convenience and Cocooning Remain Key Trends
Market Data

Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010

Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010

Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010

Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010

Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010

Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010

Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010

Table 19 Penetration of Private Label by Category 2005-2010

Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010

Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010

Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015

Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015

Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015

Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015

Definitions
Sources
Summary 5 Research Sources