Customer Relationship Management (CRM) Sales Automation software streamlines the sales activities. The software manages customer interaction across all touch points; and aligns the sales process with the marketing & customer service. Through the application of advanced technologies, sales automation improves the collaboration and information sharing. The various features of this software include contact management, sales forecasting, mobility, order tracking, and sales performance reporting & analyzing.
CRM software addresses the needs of marketing, sales & distribution, and customer service & support divisions within an organization. The software shares among the users data about prospects, the customers, partners, competitors, and employees. The purpose of CRM software is to manage the customers through the entire life-cycle; i.e. from prospect to qualified opportunity to order. CRM applications include sales automation, contact center, customer service, and analytic applications.
CRM Sales Automation software provides self service to customers; automates a wide range of individual & collaborative activities; performs sales activities & analysis; tracks opportunity through research & surveying; and controls web activity for designing up-sell or cross-sell programs.
The report by TechNavio Insights forecasts the market size of the worldwide CRM sales automation software over the period 2008-2012. Further, the report discusses about the segmentation of the total CRM sales automation software market into various geographic regions. It also identifies the major market trends, drivers, and challenges existing for CRM sales automation software market and profiles the key vendors of this industry.