Store Back Office (SBO) software manages customer orders and inventory movements. Its various features include product search, supplier order management, merchandise reception, and stock management. These solutions streamline retail operations and capture point-of-sale, inventory, customer purchasing pattern, sales history, etc.
The retail industry comprises individuals or companies engaged in the business of selling finished goods to the customers. These finished goods reach customers through various sales channels, which include catalog stores, brick & mortar stores, e-commerce or online channels, etc. The industry is categorized as per various types of products, types of retail formats, etc.
Even though the retail industry promises to be one of the growth drivers for the global economy in the long term, the industry’s profits are currently affected by the recession. Thus, the retailers are looking forward to expand their markets on a global level, align business strategies according to the customer needs, and build operations around the business strategy. The retail sector is witnessing an increase in the penetration of technology. The retail companies are adopting new technologies to increase & analyze their customers, operations and market dynamics. In the retail industry, SBO software improves operational efficiency and organizational intelligence. Thus, SBO software is instrumental for enhancing customer satisfaction.
The report forecasts the market size of the worldwide SBO software in the retail sector over the period 2008-2012. Further, the report discusses about the segmentation of the total SBO software market into various geographic regions. It also identifies the market trends, drivers, and challenges existing for SBO software in the retail industry.