Global Customer Relationship Management Market 2008-2011

Customer relationship management (CRM) software enables business management and automation. This is essentially meant to address the needs of marketing, sales & distribution, and customer service & support divisions within an organization to allow the three to share data on prospects, customers, partners, competitors and employees.

The purpose of CRM software is to manage the customer through the entire lifecycle; i.e. from prospect to qualified opportunity to order. Amidst the ongoing economic recession, companies all over the world are engaging in cost cutting and are reluctant to invest in new technologies. However, the market of customer relationship management software has remained untouched, as it is used to obtain cost effective tools and productivity gains to survive the recession.

The cost-cutting mode is driving the companies to rethink how and where they should spend their marketing and sales promotion dollar; thereby creating opportunities for CRM software.
Further, organizations are thriving to gain customer insights, sustain competition, and provide differentiated products and services to maintain customer loyalty. Also, the availability of service oriented architecture, enabled with customer relationship management software, is making it attractive to implement and integrate seamlessly with the existing systems.The report forecasts the size of Global Customer Relationship Management Market over the period 2008-2011.

It segments the total Global Customer Relationship Management Market into various geographic regions (presenting the size of each of these regions). Further, it segments the Global Customer Relationship Management Market by vertical and elaborates the sales drivers for the top five business verticals of the Global Customer Relationship Management Market.

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1. Market Size & Forecast

2. Geographic Segmentation
2.1 Customer Relationship Management Market in Americas
2.2 Americas - Market Size by Country
2.3 Customer relationship management Market in APAC
2.4 APAC – Market Size by Country
2.5 Customer relationship Management Market in EMEA
2.6 EMEA – Market Size by Country

3. Vertical Segmentation
3.1 Customer relationship management Market Size by Vertical

4. Sales Drivers by Verticals
4.1 Finance Banking and Insurance
4.2 Manufacturing
4.3 Communications
4.4 Services
4.5 Retail
Other Reports in this Series

List of Exhibits
Exhibit 1.1: Customer Relationship Management Market Size and Forecast 2008-2011 (In $ million)
Exhibit 2.1: Customer Relationship Management Software Market Segmentation by Geography - 2008
Exhibit 2.2: Americas Customer Relationship Management Market Size 2008-2011 (in $ million)
Exhibit 2.3: Americas Customer Relationship Management Market Size by Country (2008)
Exhibit 2.4: APAC Customer Relationship Management Market Size 2008-2012 (in $ million)
Exhibit 2.5: APAC Customer Relationship Management Market Size by Country (2008)
Exhibit 2.6: EMEA Customer Relationship Market Size 2008-2011 (In $ million)
Exhibit 2.7: EMEA Customer Relationship Management Market Size by Country (2008)
Exhibit 3.1: Customer Relationship Management Market Segmentation by Vertical - 2008
Exhibit 3.2: Customer Relationship Management Market Size by Vertical (2008)