The European organic juices market has been expanding at a rate of over 20% a year with sales projected to reach EUR 90 million this year.
The Italian and German markets are showing the highest growth at present. The major drivers of market growth are widening availability of organic juices and strong consumer interest in organic products. Many supermarkets in these countries started marketing organic juices for the first time in 2001 and most major retailers now have them in their juice categories.
The British and French organic juice markets are showing lower growth rates. The organic juices market in these countries experienced very high growth in the late 1990s and consumer demand is now stabilising. Retail penetration is reaching saturation in these countries with most food retailers offering organic juices. Further growth in these countries is to be driven by new product development and marketing campaigns.
The competitive structure is highly fragmented with over 100 companies involved in the production and bottling of organic juices and there is an absence of large companies operating at the regional level. Ten large companies dominate however none has a significant presence in more than one country.
This report provides strategic analysis of the organic juices market in the four largest European countries. Information contained in the report includes:
Market size (Revenues and Volumes)
Market Growth Rates, 2002-2008
Market Drivers & Market Restraints
Import and Export Statistics
Market Shares of Leading Suppliers/Bottlers
Market Shares by Marketing Channels
Profiles of Leading Bottlers and Major Retailers
Average Prices and Pricing Trends
Strategic Recommendations to Juice Companies