High Potential Market for Utrasound in Veterinary Practices in Italy

This is the most comprehensive European market report assessing the market potential for imaging equipment in Veterinary practices. The report enables a thorough understanding of the overall size of the veterinary imaging market including the level of digitalization and the potential for future imaging installations. It enables to forecast own sales potential at segment level (small medium large practices, companion animals, production animals, horses) and to direct sales forces to the most attractive segments. The research does not only show supplier shares but also disctributor shares in order to support optimizing of sales channels. Furthermore the report informes about most often used information sources: how do vets inform themselves about imaging product to optimize marketing costs. Finally the research investigates available budgets, how much money do veterinarians want to spend and the optimal product bundles to support price/product policy.

Universe and Sample Composition
Overview: Installed Base - US, X-ray, Installations
Overview: Market Potential: Ultrasound, X-ray, PACS, PMS
Veterinarians in Private Practice, # and % of Veterinary Practices
Vets, Examination Rooms and Animal Patients per Institution by Segment
Animals Undergoing Imaging Examinations per Institution by Segment,
Investment Plans per Type of System by Segment, # of Institutions
Investment Plans per Type of Imaging System by Segment, % of Institutions

Overview: Installed Base by Segment - Ultrasound Systems (US)
Manufacturer Market Shares by Segment – US, % of Installations
Supplier Market Penetration by Segment - US, % of Institutions
Supplier Market Shares by Segment - US, % of Installations
Age Profile by Segment - US, Range and Quartiles of Year of Installation
Period of Installation (Total) - US, % and # of Installations
Investment Potential in Ultrasound, # and % of Institutions
Investment Plan Details – US, # and % of Institutions
Replacement Potential – US, # and % of Institutions
Investment Plans, Replacement Potential, Investment Trend for 2009 to 2011
Market Development – Installed Base, Investment Plans & Trends

Imaging Examinations per Year by Type and Segment, Mean # and %
Trends in Imaging Examination Numbers by Segment, % of Institutions
Reasons for No Imaging / No Investment Plans by Segment, % of Institutions
Reasons for No Imaging / No Investment Plans by Type of System, % of Institutions
Key Reasons to Invest in Imaging Equipment by Segment, % of Institutions
Key Reasons to Invest in Information Systems by Segment, % of Institutions
Target Components of Imaging Equipment by Segment, # and % of Institutions
Target Components of Imaging Equipment (Total), % of Institutions
Preference for Product & Service Bundling by Segment, % of Institutions
Supplier Selection Criteria by Segment, % of Institutions
Information Sources by Segment, % of Institutions
Supply Chain by Segment, % of Institutions
Perceived Leading Vendors by Segment, % of Responses
Finance Model by Segment, % of Institutions
Finance Model (Total), % of Institutions
Refinancing by Examination Charges by Segment,
Turnover from US and X-ray Examinations