Mobile Local Search: Mobile Local Search Market 2011-2014

Published: July 2011
No. of Pages: 195

Price

Report Summary

Mobile Local Search 2011 adds more intensive analysis and many new insights to the best selling research report published in 2010.   The clear objective of this year's research is to illuminate the economic landscape of mobile local search in China, Korea, and Japan along with powerful new entrants on the North American and EU leader boards.

The deep coverage provides insight into the thought leadership guiding the ecosystem including CEOs, CTOs, and CMOs. Participants either presently involved or considering involvement in Mobile Local Search will benefit from a critical review of the business models of those companies that have figured out the winning strategies. The analysis is based upon two-decades of intensive engagement in the telecommunications industry and presents a first-mile through last-mile review.

Companies in Report:

This report includes C-level executive team input from Layar, Local.com, 15miles, Qype, Poynt, NAVTEQ, Nuance, Peer39, Placecast, and TelMap. Additional commentary provided by mOcean, Mobile Dreams Factory, Qualcomm, and The Cimarron Agency.

Additional companies covered include Antera, ArcPad, AT&T, AT&T Interactive, Baidu, Barclays Capital, Bharti AirTel, City Grid, China Mobile, Cisco, Confrapar, Denstu, DexKnows, DFJ FIR Capital, Gloto, Google, Hanaro, Kong Zhong, Madrona Venture Group, MegaCable, Metaio, Microsoft, Mixer Labs, Monashees Capital, NTT DoCoMo, Oi, Soft Tech Venture Capital, Sprint, SuperMedia, Telefonica, TeleNAV, TriQuent Semiconductor, Status Capital, Urbanspoon, Vivo, uLocate, Visa, Where.com (eBay), Yahoo! Local, Yell, Yellow Pages, YPmobile, and more.

Audience:

Mobile Network Operators
Mobile Application Developers
Location-based Service Providers
Wireless Infrastructure Providers
Associations and Technology Groups
Business and Financial Institutions
Corporate and Institutional Investors
Exporters, Importers and Traders
Government and International Bodies
Lawyers, Bankers, Libraries, Embassies
Patent Offices Technology Executives
Regulatory and Policy Individuals
Venture Capitalists, Consultants and more

Mobile Local Search: Mobile Local Search Market 2011-2014

Table of Contents

INTRODUCTION 10
DEFINITION OF MOBILE LOCAL SEARCH 10
ECONOMIC DRIVERS OF MOBILE LOCAL SEARCH      11
LEADING GLOBAL MARKETS   11
ASIA IS NOT HOMOGENOUS    14
MEXICO, CENTRAL AMERICA, SOUTH AMERICA, AND CARIBBEAN     15
ASIA IN THE SOUTH AND CENTRAL AMERICAS            16
Mexico18
Brazil    18
United States and Canada         20
Wireless Carriers           20
Venture Capital 21
SoftTech VC Fund III     22
India     22
Languages of India        23
Civic Design - Street Names      24
Microsoft          25
Google26

THE LEADERS: MOBILE LOCAL SEARCH ECOSYSTEM STAKEHOLDERS        26
TECHNOLOGY 27
Mobile Local Ecosystem 2010 - 2014     27
Device Core Processors            27
GPS Chipsets   28
Qualcomm and SiRF GPS Chipsets       28
LBS chipsets are selected on the following capabilities: 29

TECHNOLOGY FORECASTS     29
Cisco    30
Emerging capabilities include SoC for Wi-Fi Positioning and RFID           31

FINANCIAL INVESTMENTS        31
United States of America           32
Brazil    34
Japan   34
India     35
The Republic of South Korea     35

LOCATION AS A SERVICE        37
APPLICATIONS LEVERAGING LBS OR SHOULD LEVERAGE LBS:        37
LaaS Variations in Access         39

LOCATION BASED SERVICES ECOSYSTEM     40
LOCATION BASED SERVICES ECOSYSTEM     41
GIS DATA APPLICATIONS         41
CLOUD BASED COMPUTING SERVICES           43
REPRESENTATIONAL STATE TRANSFER         44
RUBY ON RAILS 3        44
NEW FEATURES          44
VERIZON WIRELESS OPEN API STRATEGY     46
REST API         47
NAVBUILDINER INSIDE API      47
TELECOMMUNICATIONS SYSTEMS (TCS)         47
LOCATIONLABS LAAS STRATEGY        48
LOCATIONLABS VERIPLACE LOCATION PRIVACY CONTROLS:49
PLACECAST SHOPALERTS      50
BREW 50
LOCATION AS A SERVICES SWOT ANALYSIS 51
SimpleGeo        53
Mixer Labs (acquired by Twitter)53
SWOT Analysis Summary          55

PRODUCT EXPERIENCE          57
THE LOCAL SEARCH REVOLUTION      57
SEARCH PRODUCT ORIGINATION        58
KNOWLEDGE CENTERS:          58
Business Development 58
Engineering       59
Finance59

WHEN PRODUCT ORIGINATION IS DRIVEN FROM SALES         60
WHEN PRODUCT ORIGINATION IS DRIVEN FROM MARKETING            61
WHEN PRODUCT ORIGINATION IS DRIVEN FROM BUSINESS DEVELOPMENT62
WHEN PRODUCT ORIGINATION IS DRIVEN FROM ENGINEERING         62
WHEN PRODUCT ORIGINATION IS DRIVEN FROM FINANCE     63
PROFILES OF SEARCHERS ON MOBILE          64
MOBILE AVERTISING    66
MOBILE ADVERTISING WORLD-WIDE SUMMARY         66
15miles -USA    66

CONVERGENCE AND THE WINNERS    66
HOW DO MOBILE SEARCHERS SEARCH         67
Monetization     68
The Search        69

15MILES OUTLINES TODAY'S CONSUMER:      71
MOBILE LOCAL ADVERTISING PLATFORM PROVIDERS           71
INDUSTRY ADVERTISING GOALS         73
MOBILE COUPONS       74
MOBILE LOCAL ADVERTISING NETWORKS AND EXCHANGES74
SEMANTIC ADVERTISING TECHNOLOGY          75
Peer39 75
Tiger Woods - a classic example           76
Branded product companies will benefit tremendously:   77
Social marketing companies will benefit tremendously:   77

MOBILE CONTEST, PROMOTIONS, SWEEPSTAKES AND THE LAW      78
LOCAL SEARCH APPS AND LOCATION BASED ADVERTISING78
ULTRA LOCAL CONTENT AND SERVICES         78
LOCATION-BASED ADVERTISING SOLUTION    79
Local.com         80
TelMap83
Poynt   85
QYPE   87

QYPE SERVICES         88
GOOGLE          89
ACUITY89
2010 and Beyond          92
Acuity (acquired by NAVTEQ) and Acxiom         92
NAVTEQ           93

GLOTO96
JumpTap          101
Geo-targeting    102
2012 and Beyond          102
LAYAR103
2012 and Beyond          105

MOBILE DREAMS FACTORY    105
2012 and Beyond          106
mOCEAN          106
PLACECAST     108
ShopAlerts        108
2012 and Beyond          109
New Mobile and DOOH Display Technology Impact on Search UX           110
Display Technology Power Consumption            111
Device Functions that Enhance Mobile Solutions            111
DEVICES          114
Community-Enhanced Traffic Technology (CETT)            115
Low Energy Bluetooth   117

NETWORKS CARRIERS AND OPERATORS       117
AT&T    119
Sprint   120
Verizon120
NTT DOCOMO 120
China Telecom 120

LOCAL DATA PROVIDERS:       121
DATA: BUSINESS LISTINGS - BASIC INFORMATION      121
Data: Business Listings - Consumer Information122
Experian Group plc       122
Harte-Hanks      122
Acxiom122
Data: Business Listings, Enhanced Information   122

MAJOR SEARCH ENGINES - DEPLOYING INTO MOBILE LOCAL SEARCH        123
BING    123
GOOGLE          123

BING - A REPLACEMENT FOR MICROSOFT EXPLORER?         125
BING Map Apps            127
Learn how to create your own map apps127
BING MAPS GEOGRAPHIC COVERAGE            127
BING Standalone Mobile Local Search   128

SUPER MEDIA / VERIZON AND YELLOW PAGES (YPMOBILE) / AT&T 128
AT&T Interactive Ad Solutions - Mobile Advertising YPmobile 134

YPMOBILE, SUPERPAGES MOBILE, WHEREMOBILE, LOCAL.COM, CITYGRID, GOOGLE, AIDU         135
THE BATTLE OF THE JONES'   137
The SWOT - MLS Applications 138
Field of Competitors     139
The Search Engines       139
Google Local (Country Editions Available)          139
Yahoo! Mobile (Country Editions Available)        139
Yell (Country Editions Available)            139
The Lifestyle and Productivity Guides     139
Yelp (U.S.)        139
City Search (U.S)           140
DexKnows (U.S)            140
SuperPages (U.S.)        140
SWOT Analysis140
YPmobile (native)          140
Google Local    142
Yahoo! Local    143
Yell       144
Yelp     145
City Search Mobile        146
DexKnows (native)        147
Super Pages     148

APPLICATION PROVIDERS IN THE DIRECTORY DATA AND SEARCH BUSINESS          149
AD PLATFORM PROVIDERS IN THE DIRECTORY SEARCH BUSINESS 149
MOBILE PROXIMITY ADVERTISING       150
Proximity Services and Location Services: Distinction     151

MOBILE LOCAL SEARCH DIRECTORY DISTRIBUTION PARTNERS         152
V-ENABLE        152
MEDIO152
uLOCATE          152

EARTHCOMBER           152
APPLICATION DEVELOPERS    153
User Interface Development       153

MOBILE SKIN PROVIDERS       153
MOBILE LOCATION TECHNOLOGY        155
Distinctions between Driving and Pedestrian:      155

MOBILE LOCATION SOCIAL BLOGGING            155
AUGMENTED REALITY156
AR Use Case - A Practical Application   157
Mobilizy            158
Urbanspoon      158
Layar    159
Nokia    159
Heads-up Display          160
Ubiquitous Entertainment           160
Microvision       161

GEO-POSITIONING SYSTEMS/GEOGRAPHIC INFORMATION SYSTEMS            161
GPS OVERVIEW           162
Location using the Cellular Network (Cell-ID / E-OTD / TDOA)      163

THE LOCATION BASED SOLUTIONS MARKET   164
NAVTEQ           164
NAVTEQ Local Search functionality        165
NAVTEQ Traffic    168
NAVTEQ Use Cases      169
NAVTEQ Use Case - Social Networks - Proximity Alerts and Fastest Meeting Places       169
NAVTEQ Use Case - Traffic Patterns - Risk Sensitive Routing for Pedestrian and Auto    170
Location Based Advertising and NAVTEQ          170
Mobile Local Search and Social Applications      173
Using NAVTEQ MapTP for Social Networking and Blogging Applications            173
Location Based Blogging          174
Networks In Motion        175

MOBILE LOCAL SEARCH AND SOCIAL NETWORKING 175
Gokivo Navigator          175
GPS REVIEW   176
Absolute and Relative Positioning          178
Relative positioning sensors - gyroscope, accelerometer, odometer        178
Positioning systems interacting with map databases       178
Map Matching   178
Modeling Real World Sensor Integration179
Location with Wi-Fi and Peer2Peer Wireless Positioning 179
Location with WiMax      180
Location with Bluetooth180
Near Field Communication         181

THE IMPERATIVE OF VOICE SEARCH 182
Global Population Aging            182
Seeing Impairment         183
Aging and the Eyes       183
Pedestrian Safety          183

HOW SPEECH RECOGNITION WORKS?            184
Standards         184
Semantic Interpretation for Speech Recognition 184

WEB BASED VOICE TECHNOLOGY      185
DEVELOPERS 185
Tellme   185
Call Genie         185
Google Voice    186
Yahoo! OneSearch with Voice    186
Vlingo   186
V-Enable           186
Nuance186
Nuance T9         187
Nuance Mobile Navigation Service Package with T9 Nav188
Nuance VSuite 188

MOBILE LOCAL BUSINESS STRATEGIES          189
ECOSYSTEM PARTNERSHIPS 191
Carrier and Operator Engagement          191
Handset Manufacturer Engagement        192
LBS Vendor Engagement          192
Marketing Agency Engagement 192

Published By: Mind Commerce
Product Code: Mind Commerce217

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